5 SEO Optimization tips for Online Store September 26, 2022 by admin

In this article, we are going to look at the primary aspects of search engine optimization (SEO) practised to the front page of an online business.

The home page is the “face” of the website and should be in good working order since it is where users first come into contact with the business.

They arrive here mostly via search engines, where there is a high proportion of external links that disperse the link volume in favour of other sites of the resource.

Technical aspects, semantics, relinking, and many other things are crucial to the main page’s (as well as secondary sites’) SEO optimization. However, its unique function within the online business modifies the optimization process in its own unique ways.

What will he talk about:

  1. Semantics: optimization and actualization;
  2. Content;
  3. Meta tags: title, H1, Description;
  4. Link weight;
  5. What is bad for home page optimization?
SEo tips and tools
SEo tips and tools

1. Semantics: actualization and improvement

We advise beginning with the semantic core collection, or the skillful distribution of keywords.

We consider both the frequency and the general context of the search results when choosing the queries to use.

Here, we advise that you keep an eye on the search terms that rivals are promoting. This will support developing the ideal plan or modifying an existing one.

Using Key Collector or other applications that display the number of promoted master pages for a particular query, you can gather and validate keys.

We follow the following organisational structure:

We compile all conceivable synonyms for the terms that best represent the site’s activity and the most frequent requests to see if they can drive traffic or are just “dummy” requests;
Check to see whether similar spellings are in the same group.
As a result, on the home page, all keys need to work together.

For instance, we frequently utilise the TOP-10 upload tool to rapidly assess which pages are in the search results and establish whether it is possible to promote requests on a single page (main, categories or products).

Once every 2-3 months, we recommend checking the semantic core. Is it still relevant or do I need to add/remove/replace keys?

Yes, the principle of “do it once, and then by itself” will not work here. The issuance changes quite often, as do the interests of users. If you want to be in the TOP for relevant queries, regularly update the semantic core.

2. Content

Do you need text on the main page? What should be the content?

We recommend that before deciding whether to add text or not, analyze the sites of competitors – leaders in terms of search results in your subject.

What to look out for:

  • how much text they have on the main page;
  • for which keywords they optimize: high-frequency / low-frequency, direct / indirect;
  • Are there key phrases in the titles?
  • Is there a link in the text, if so, where do the links lead to?

After analyzing the competitors, you can start preparing the text, namely, setting up the TOR for the copywriter.

In this matter, we are guided by the following:

  1. The H1 heading should reflect the company’s activities and contain an occurrence of a high-frequency key.
    If possible, they should be catchy;
  2. After reading the text, the user should learn something new and useful for himself.
    We do not recommend making a leader board from the main page;
  3. Key queries should be in place;
  4. The text must have structure.
    The canvas of the text is bad manners. And point. Material divided into paragraphs and blocks, bulleted or numbered lists, tables, etc. look much better. Probably, the search robot will not notice the difference (although we do not claim this), but a living person will definitely appreciate such a text design.
    And it is a living person who will buy your product, not a robot.

Instead of giving a direct key, we break it down into individual words that should be mentioned in the text.

What else to look for in the process of optimizing the content of the main page:

  1. Hidden text. – This black hat SEO technique was once very popular among SEOs. With the help of a white font, the text with the keys was hidden under the scroll or outside the screen. The user did not see it, but search robots read the text and “took the site to work”. Now a ban can fly for this.
    By the way, if you inherited a site and you are not sure that there is no hidden text, press Ctrl+A. All text, including hidden text, will be highlighted. And, of course, pay attention to notifications in Yandex.Webmaster, it reports this problem;
  2. Page loading speed – In terms of SEO, this parameter is also of great importance – you select the right keywords, optimize the site, etc., and the user enters the page and … Leaves without waiting for the site to load. It’s a shame, right?
    To prevent this from happening, measure the site loading speed. This can be done, for example, using Google PageSpeed ​​Insights.

Important: monitor the quality of photos and videos. If, for example, pictures are heavily compressed, then the quality will be lost and this may affect traffic.

Speaking of photos, don’t forget to fill in the alt attributes and a short description containing relevant key entries. Also, check that image indexing is not blocked in robots.txt. This will help your resource to take part in image searches and, in general, to attract additional traffic (especially true for unique content).

Meta tags

These guys help to get additional information about specific pages of the site not only for search engines, but also for ordinary users. A well-designed Title, H1 and Description directly affect the CTR indicator (the ratio of showing a site snippet in organic results to clicks on it).

Let’s take a look at each of the meta tags.

Title

An example of an online store “Amazon

Here it is important to write down the name of the online store, its specialization and, in some cases, the region (if it is important to pay attention to this).

The capacious description that you write here will be displayed in the search results. Keep this in mind when filling out!

The optimal length is 60-70 characters with spaces.

What we recommend:

  1. Post a page-relevant, high-frequency unique query here.
    Do not duplicate the key from the Title in the tags of other pages;
  2. Write keywords as readably as possible.
    Design by type {clothes, buy, for women, city} – an undesirable format.
    It is better to write keywords in a similar way – {Buy clothes for women in [city] – prices in the online store [Shop name]} .

4. Link weight

The homepage, by tradition, collects the largest percentage of internal links and distributes its weight to the rest of the site pages. At the same time, she herself has the highest link weight on the site, since every page of the site links to her. That is why it is important to correctly choose which links will lead from the main one.

By the way, about the number of links. In some materials devoted to SEO-optimization of the main page, you can find recommendations for limiting the number of internal links – no more than 100.

5. What can harm the SEO optimization of the main page?

Of course, we cannot help but talk about the most common mistakes that can kill all your efforts. In general, they concern the entire site, but for the main (compared to other pages) they are the most critical.

1. Too much content.

In the recommendations, Google writes that “The site should be for people.” So, people do not read the canvases of the text. Also, they do not like the inconvenient interface and “crooked” keys that are clearly out of the sentences.

By upsetting the delicate balance of content and neglecting usability, you risk increasing bounce rates. And this, in turn, entails a decrease in traffic and a “negative growth” of the site’s positions in search engines;

2. Third party advertising.

Here the principle is the same as in the previous paragraph. A large amount of advertising can scare away even the most devoted fan of your online store. If you are not ready to completely abandon third-party advertising – control the amount of it;

3. Musical accompaniment.

Definitely a bad idea for an online store. Imagine you are sitting, calmly browsing the sites and looking for a suitable product, and suddenly, music breaks into your cozy world. Feelings are rather strange, don’t you agree? It is likely that music will be appropriate on image sites, where brand presentation is most important. But when it comes to an online store, we recommend abandoning this idea;

4. Lack of page testing.

This includes not only the loading and operation of the page on different devices, but also the display of content.

For example: you placed a photo of a girl with dark hair in a slider on the main page, on top – the name of the promotion in black. When checking on a standard monitor, everything was ok, but the user who views the site on his 4K monitor sees half of the girl in the slider, and the text merged with the dark hair of the lady.

And such errors can be on the entire page: somewhere the text has moved out, somewhere the wrong button, the layout has gone, etc. This, in turn, entails an increase in bounces, and after them … Well, you know.

Conclusion

Wow! In this article, we have tried to collect the basic information that is important to consider in the SEO optimization of the main page.

At the same time, we remind you: each resource is unique.

Analyze competitors – leaders from search results for queries relevant to your site, take into account the features of your site, apply basic knowledge to the place and may the growth of traffic and conversions come with you!

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